Sabrina Chen — Founder & CEO, EverTwin

Building now

EverTwin

Pilot — September 2026

AI influencers and real creators for retail brands.

Matched to the campaign, licensed as digital IP, and live around the clock.

Core product

AI Match

Every creator — human or AI — is modelled as a structured profile and matched against campaign intent, so a brand finds the right fit in minutes instead of relying on who an account manager happens to remember.

24/7 Livestreaming

Always-on livestream commerce. Streams keep running through the hours no human roster can cover, turning a channel that opens for a few hours a day into one that never closes.

Digital IP

Creators license their digital likeness to brands and keep earning from it outside their own working time. EverTwin takes a commission on every licence.

ModelMonthly subscription, transaction fee on both sides, licensing commission on digital IP
Launch cohortCreators and brand clients from my existing companies, migrated onto the platform
StackReact, Supabase, Stripe Connect, Claude API
MarketGlobal, multi-language creator supply — local and English-speaking influencers across TikTok and Bigo alongside Chinese-language creators

Operating companies

Demand side

Twovia Media

Brand marketing agency · founder

Influencer campaigns for consumer brands in Australia — briefs, creator selection, delivery and reporting.

twoviamedia.com.au ↗

Supply side

Global Nexus Group

MCN · co-founder

Talent management for entertainment live-streamers — recruiting, training, scheduling and monetising creators across TikTok, Bigo and other live platforms.

globalnexuswa.com.au ↗

Consumer

Mazarine Zenith

Fashion label · founder

Womenswear and event dressing, presented through runway and private showcase events in Sydney.

mazarinezenith.com.au ↗

Experience

Apr 2026 — PresentFull-time
Founder & Chief Executive Officer

EverTwin
- Building a platform that supplies retail brands with both AI influencers and real creators, from brief through contracting, delivery and payment
- Set product direction, revenue model and go-to-market; leading a technical team toward a September 2026 pilot
- Assembling the launch cohort from creator and brand relationships built over the previous five years
Jul 2024 — Present
Digital Marketing Specialist

TikTok agency
- Coordinates end-to-end TikTok content and livestream campaigns for creators and brands
- Produces monthly reporting on follower growth, reach, engagement and conversion
- Runs SEO-based keyword and hashtag research to lift organic reach
- Supports influencer collaborations and livestream moderation
Jul 2025 — Oct 2025
Marketing Specialist

Koko Amusement
- Led street-interview content strategy end to end: concept, scripting, on-site execution
- Created and managed content across Rednote and Meta
- Built creative frameworks from audience insight and platform trends, refined against performance data
Nov 2024 — Feb 2025
Marketing Specialist

Zenith Financial Group
- Produced visual assets and campaign materials for financial services
- Built and optimised EDM templates in Mailchimp, managing workflows and subscriber engagement
- Wrote copy for multi-channel campaigns alongside cross-functional teams
Aug 2023 — Oct 2024
Digital Marketing Specialist

Sky Phoenix
- Grew organic traffic 10× — 100 to 1,000 monthly visits — through content optimisation and algorithm tactics
- Managed influencer partnerships across Instagram and Facebook
- Planned and ran digital campaigns for visibility and customer acquisition
2021 — 2023
Director

Aurenstar Entertainment
- Directed a media production company — content production, talent representation and end-to-end event production
- Built the client, venue and vendor relationships the business ran on

Education

Master of International and Commercial Law

University of Technology Sydney

2024 — 2025
Bachelor of Communication
(Digital and Social Media)

University of Technology Sydney

2019 — 2023

Selected campaigns

Things I’ve shipped

Brand activations, influencer programs and launch events across retail, beauty, spirits, fashion and crypto.

Featured project

MINISO George Street
grand opening

Sydney · September 2024 · Retail launch

The brief

Open MINISO’s George Street store with a launch day that would draw a queue and give the brand a full day of shootable content.

What I ran

Staffing and crowd control, on-site operations across the day, and casting the models who appeared in the brand’s promotional video.

Why it matters

Launch days are where creator supply, brand budget and live logistics collide. It is the manual version of the problem EverTwin now automates.

500+

Attendees on launch day

1

Flagship store opened

Jan 2026
Shede Baijiu — brand activation

Premium spirits launch
- Led influencer partnerships and event staffing end to end
- Managed on-site logistics and brand representation
Nov 2025
CoinW — Sydney market activation

Crypto exchange
- Venue sourcing, influencer outreach and event coordination for a Web3 audience
- Delivered an integrated brand experience across cross-functional logistics
Nov 2025
AURORA — fashion charity event

Event & promotion
- Planned and delivered the event, overseeing vendors and promotional strategy
Oct 2025
ColorBeat — influencer campaign

KOL program
- Reached 100K+ organic impressions through influencer strategy and KOL coordination
Nov 2024
Eaoron & EZZ — brand promotion

Australian beauty & wellness
- Matched both brands with targeted local influencers for online campaigns
- Supported partnerships to widen visibility and market penetration